I'm lovin' it!!!
This is my blogger: http://josephineswonderland.blogspot.com/
The website of McDonald:
http://www.mcdonalds.com.tw/
McDonald’s, being the leading global quick service restaurant, must have some underlying messages in its website, which are worthy of discussion. That’s why I’d like to choose it as my target to analyze. First of all, according to Attention Step, the designer adopts a set of distinct colors to get the audience’s attention, hoping they will spend more time reading it. Secondly, it also puts Social Needs into practice by holding a series of activities for teenagers, who especially need the sense of belongingness through the activities. Thirdly, also the most significant item so far, it provides the audience, also the potential customers an opportunity to establish their Self-Esteem by encouraging them to donate money to Ronald McDonald House. In this way, many people may feel comfortable about what they have done, and then they may appreciate themselves more. Charities also appeals to Self-Esteem Needs. Many people may feel satisfied with themselves through what they have done to help those kids in need. Finally, the commercial also sets a good example of adopting Law of Association by Kevin Hogan for its successful celebrity endorsement. Many teenagers may go and eat at McDonald’s just because their favorite star, Lee-Hom Wang, appears on the website. That is to say, they tend to connect this brand with the person they like unwittingly.
As for my own reflection of the activity, I think the activity is quite significant for our students who are not reasonable enough to detect the messages inside advertisements or commercials and then make purchases unreasonably. After joining the activity, I believe, they will be equipped with the ability to analyze any advertisements or commercials around them and then, they may avoid making any regretful decisions when going shopping next time.
The website of McDonald:
http://www.mcdonalds.com.tw/
McDonald’s, being the leading global quick service restaurant, must have some underlying messages in its website, which are worthy of discussion. That’s why I’d like to choose it as my target to analyze. First of all, according to Attention Step, the designer adopts a set of distinct colors to get the audience’s attention, hoping they will spend more time reading it. Secondly, it also puts Social Needs into practice by holding a series of activities for teenagers, who especially need the sense of belongingness through the activities. Thirdly, also the most significant item so far, it provides the audience, also the potential customers an opportunity to establish their Self-Esteem by encouraging them to donate money to Ronald McDonald House. In this way, many people may feel comfortable about what they have done, and then they may appreciate themselves more. Charities also appeals to Self-Esteem Needs. Many people may feel satisfied with themselves through what they have done to help those kids in need. Finally, the commercial also sets a good example of adopting Law of Association by Kevin Hogan for its successful celebrity endorsement. Many teenagers may go and eat at McDonald’s just because their favorite star, Lee-Hom Wang, appears on the website. That is to say, they tend to connect this brand with the person they like unwittingly.
As for my own reflection of the activity, I think the activity is quite significant for our students who are not reasonable enough to detect the messages inside advertisements or commercials and then make purchases unreasonably. After joining the activity, I believe, they will be equipped with the ability to analyze any advertisements or commercials around them and then, they may avoid making any regretful decisions when going shopping next time.
posted by Josephine Chung at
10:10 AM
0 Comments:
Post a Comment
<< Home